KorSm Co Services
Amplifying ads performance
If you are looking for a pre-define package of services that you can buy, then… this page is not for you.
Like it’s impossible to buy a one-seize-fit-all pair of shoes, the services or set of services your business might need has to be aligned not just with your current state, but also with your vision for tomorrow.
As it comes to the paid advertising online, we’ve identified the following 4 key areas that make the greatest impact on your ROI and those ares are…
The problem is that in order for you to make an educated decision about your campaigns you can't just work inside of your ads management account, because you simply don't have enough data to work with.
Your ads management company (if you work with one) will have more data than you do, but... they still work within the boundaries of your account...
That why we say:
It's not important that you use our services. It is very important however that you get access to the real-time Google ads intelligence data we gather...
We are talking about every advertiser, every ad, every keyword and everything else... More than hundreds of thousands Google ads, millions and millions of ads impressions and clicks... and going up with every hour...
ssHaving unique opportunity (and resources) to research and analyze over 109K currently running Google ads with over 70 Million ad impressions (and these numbers are still growing and rapid pace), we've identified not just what ads have the highest conversion rates, but also what makes them to convert.
The key point is: by elevating the quality of your ads, you can amplify the performance of your campaign...
However, the content of your ad (or ad copy) is just one component of its effectiveness. The other 3 are:
- Converting keywords (inclusion) as well as...
- Non-converting keywords (exclusion) and absolutely essential
- Split ad testing...
As experience show, most likely your ads (like ads of many other companies like your) are being under-tested and - as a result - they are under-performing relative to the average performing ads.
Why it's important to know? Because Google penalizes you for that - they charge more per click because your ads' performance is below average...
Yes, keywords monitoring...
Ones we started analyzing the collected Google ads data, we discovered one of the reasons They are so big.
If you don't pay attention for what keywords Google is displaying your ads, you will pay an arm and a leg for your advertisement.
Because it is not enough to specify what keywords you want your ad to be shown. You have to be as specific about what keywords you want your ad not to be shown. Otherwise, your click through rate will go down and cost per click will go up - not to mention thousands of clicks you will be paying for, taking your ROI down (while skyrocketing Google's ROI)...
Your ad management company could identify a hundred or two, but... not thousands and thousands every-changing keywords.
Curious to know how much you could be overpaying?
As a business owner, you know better than anyone that it's impossible to improve what you can't measure, wouldn't you agree? That's why the first step is to run Your "ads diagnostics":
- We run analysis of your ads against 90-day collected data consisting of at least
- Hundred thousands Google ads
- 70 millions ads impressions
- Over a million ad clicks
- We measure how many clicks per 100 impressions you get on all your currently running ads, compare them to the peer group and score them
- After that, we use our improved statistical model to analyze thousands of Google ads and use this data to write your ad copy
- Then, the statistical probability model is engaged to analyze the new ad against competitors - if the impact analysis results show that it can't win, we discard the ad and create a new one
How Your Ads Score?
What exactly are you paying or over-paying for?If at least one of these questions keeps lingering in your mind and you want to gain clarity…
Keep in mind however…
Only knowing the data on where you at right now can determine if any or all listed above services are the best choice for you. It is absolutely possible, that you might need to start from a different angle and only after that consider improving your ads performance OR…
It is also possible that your ads’ performance is where you want it to be, but improving what comes after they click could be the key for you…